1.1 million people voted, and the result was an overwhelming “yes.”Īs CNN reported, Musk repeated his goal to open up Twitter’s source code at a TED conference in Vancouver. Before purchasing Twitter, Elon Musk asked his followers to vote on whether Twitter’s algorithm should be open source. The people who build these systems don’t always know why they reach their conclusions, which is why they’re commonly referred to as ‘black boxes.’” That means the inner workings of the algorithms are kept secret from users, though we do know they use machine learning to sort content based on different ranking signals.Īs CNN explains, “Even those who can understand the code that goes into an algorithm don’t necessarily understand how it works…. That’s because Twitter, like most other social media companies, uses “black box” algorithms. One of the most fascinating things about Twitter’s algorithms is also one of the scariest - they really do have a mind of their own. If you learn what drives trending topics, timeline Tweets and everything in between, you can use Twitter’s algorithms to their full potential. Regardless of the updates, however, there are some evergreen truths that will help you use the algorithm to reach its maximum potential.

Like most social media sites, the Twitter algorithm changes all the time - and is actually a combination of several algorithms. Don’t worry, we’ll break it all down shortly.Ĭ'mon twitter algorithm! daddy needs a new pair of shoes! /xrfHFJ3aHz These decisions are based on many factors, including location, virality, personal interests, recency and whether or not the post contains media. In essence, the algorithm is a central brain that powers what we see on Twitter and how we see it. The Twitter algorithm is a set of rules that rank content on the platform, determining each post’s value based on a set of rules. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

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